Feasibility Study: Know Before You Build. Decide Before You Invest.
Designo Graphy delivers custom technical and financial feasibility studies for new apps, software platforms, and business ideas built for Canadian founders and investors. Every great product starts with a question: Is this worth building? Designo Graphy helps founders, startups, and established businesses answer that question with precision. Our custom feasibility study services combine technical depth with financial rigor so you move forward with evidence, not assumptions. We specialize in feasibility studies for new apps, software platforms, SaaS products, and new business ventures. Whether you are seeking investor approval, applying for a government grant, or simply need to de-risk a major decision, our feasibility study consultants give you the data, projections, and analysis you need.
A feasibility study is valuable at any stage where a significant decision is about to be made, and the cost of being wrong is high. Common scenarios where Designo Graphy clients commission a feasibility study include:
| Startup Founders Validate a new app or SaaS idea before approaching investors or spending on development. Understand what it will truly cost and when you can expect returns. | Established Businesses Assess whether a digital transformation initiative, new software product, or market expansion is viable before committing internal resources or external capital. | Grant & Funding Applicants Government grant programs, including Alberta Digital Traction Grant and other Canadian programs, often require a formal feasibility report as part of the application process. |
| Investors & Lenders Get an independent, third-party assessment of a project’s technical and financial viability before committing capital to a new venture or portfolio company. | Development Teams Confirm that requirements are achievable within defined constraints before beginning a build, reducing scope creep and mid-project surprises. | Non-Profits & Organizations Evaluate the viability of new programs, digital services, or system overhauls in a structured way that can be presented to boards and funding bodies. |
Who Needs a Feasibility Study?
What Is a Feasibility Study?
A feasibility study is a structured, evidence-based evaluation of whether a proposed project or business idea can be successfully implemented. It examines the practical, technical, and financial dimensions of a concept before significant capital or time is committed. For digital products,m software, this means assessing whether the technology can be built within budget, whether the market is ready to adopt it, and whether the financial model can sustain the business.
Designo Graphy conducts two core types of feasibility studies, delivered as a unified report or independently based on your needs:
Technical Feasibility
Evaluates whether the proposed technology, architecture, and development scope can realistically be achieved given your timeline, budget, and team capabilities. Includes platform selection, integration requirements, development effort estimation, and risk mapping.
Market Feasibility
Assesses real demand for the product in your target segment. Covers competitor landscape, pricing benchmarks, customer acquisition dynamics, and the size of the addressable opportunity.
Financial Feasibility
Projects the revenue model, cost structure, break-even timeline, and return on investment. Includes startup cost analysis, cash flow modeling, sensitivity testing, and a clear view of what assumptions must hold for the venture to be profitable.
Operational Feasibility
Determines whether the business can be launched and run effectively. Examines team requirements, process dependencies, delivery timelines, and scalability constraints.
Our Custom Feasibility Study Services
Designo Graphy does not use templates. Every feasibility study is built from scratch around your specific project, industry context, and intended audience, whether that is an investor, a grant committee, or an internal executive team. Our feasibility consulting solutions cover:
| App & Software Feasibility Study | For founders and product teams evaluating a new mobile app, web application, or software platform. Covers technical architecture, development timeline, cost estimation, and go-to-market financial modeling. |
| SaaS Business Feasibility Study | Specialized analysis for subscription-based software products, including pricing model validation, customer lifetime value projections, churn assumptions, and unit economics review. |
| New Business Idea Feasibility Study | Comprehensive evaluation for any new venture, assessing the business concept, market opportunity, competitive positioning, operational plan, and financial projections together. |
| Digital Transformation Feasibility | For well-established businesses, thinking about making significant investments in technology. Evaluates realistic ROI timelines, implementation risk, cost-benefit analysis, and change management needs. |
| Grant Application Feasibility Reports | Formatted and structured to meet the requirements of Canadian grant programs, including Alberta grants, NRC IRAP, and federal digital adoption programs under which Designo Graphy is an approved firm. |
| Investor-Ready Feasibility Reports | Designed for founders seeking seed or growth capital. Includes the level of financial detail, downside scenario analysis, and credible assumption documentation that investors expect to see. |
What Is Included in a Feasibility Study Report
A Designo Graphy feasibility study report is a complete, publish-ready document typically ranging from 30 to 60 pages, depending on project complexity. Each report is structured to serve both a decision-making function (for you) and a presentation function (for funders, investors, and stakeholders).
Every report includes:
An executive summary is a succinct summary of conclusions, suggestions, and important risk factors that is written for decision-makers who must make decisions fast.
Problem Statement & Opportunity Definition clearly articulates the gap, need, or market opportunity the project addresses.
Technical Feasibility Assessment platform selection, architecture review, development complexity scoring, integration dependencies, and build timeline
Breakdown of startup costs, revenue forecasts, operating expense modeling, break-even analysis, and a three-year cash flow forecast comprise the financial feasibility model.
Market Analysis:
Target customer profiling, competitor benchmarking, demand sizing, and pricing strategy review
Operational & Resource Requirements team structure, process dependencies, vendor needs, and rollout sequencing
Risk Assessment & Mitigation Plan identifies the top factors that could prevent success and proposes concrete responses.
Sensitivity Analysis stress-tests the financial model against slower-than-expected growth, higher costs, and other realistic downside scenarios.
Alternatives Analysis compares two or three approaches to achieving the objective so decision-makers can weigh trade-offs.
Conclusions & Recommendations: a clear, direct statement of whether the project is viable as planned, and what conditions or changes would improve the outcome
Our Feasibility Study Process: How It Works
Our process is designed to be collaborative, transparent, and fast. Most feasibility studies are completed within 14 to 21 business days. Rush delivery is available for time-sensitive applications.
| 1 | Discovery Call & Intake We begin with a free consultation to understand your project, timeline, audience, and goals. You complete a structured intake questionnaire that captures the information our analysts need to begin research. |
| 2 | Research & Data Collection Our team performs competitive analysis, technical scoping, and independent market research. We check assumptions against third-party sources, industry benchmarks, and similar projects rather than depending solely on the information you give us. |
| 3 | Technical & Financial Modeling Our technical leads assess the build complexity, architecture options, and development effort. Our financial analysts build a customized model covering costs, revenues, break-even, and sensitivity scenarios, all calibrated to your specific context. |
| 4 | Draft Report Delivery You receive the complete draft report for review. We walk you through the findings in a review call and capture your feedback and any corrections to project assumptions. |
| 5 | Revision & Final Delivery Within two to three business days, we deliver the final, formatted report after taking into account your suggestions. The document is prepared for distribution to internal stakeholders, investors, and grant adjudicators. |
| 6 | Ongoing Support Our team remains available for follow-up questions, investor meetings where you want a consultant to present the findings, and future revisions if the project evolves. |
Why Choose Designo Graphy as Your Feasibility Study Consultant
There are many firms that produce feasibility documents. What separates Designo Graphy is that we are practitioners first, a technology and digital agency with offices in Calgary, Vancouver, Edmonton, and Toronto, with direct hands-on experience building the types of products we assess.
| Technology Expertise From the Inside | We do not just read about software, we build it. Our feasibility assessments are informed by real development experience, which means our technical estimates and risk flags are grounded in what actually happens when products are built. |
| ISED & OCI Approved Firm | Designo Graphy is an ISED-approved firm for the Canada Digital Adoption Program and an Ontario Center of Innovation (OCI) approved firm for the TDP grant. We understand what grant-funding bodies look for in feasibility documentation. |
| Calgary & Alberta Specialists | We are based in Calgary and have deep familiarity with Alberta’s business landscape, grant programs, technology ecosystem, and investor community, giving our assessments a local accuracy that national firms often lack. |
| No Templates, Every Report Custom | We build every feasibility study from scratch, tailored to your product, your market, and your audience. The result reads as a purpose-built analysis, not a fill-in-the-blank document. |
| Integrated Service Capability | As a full-service digital agency, we can take a feasibility study directly into product strategy, technical architecture, or development, so your momentum does not stop at the report. |
| Transparent Process, Fixed Timelines | You receive a clear scope and timeline before work begins, regular updates during the engagement, and a structured review process before final delivery. No surprises. |
Feasibility Study Deliverables & Specifications
| Intended Audiences | Founders, investors, banks, grant adjudicators, boards, and internal leadership teams |
| Report Length | 30–60 pages, depending on project scope and complexity |
| Delivery Format | Professionally formatted PDF and editable Word document |
| Standard Delivery Timeline | 14–21 business days from intake completion |
| Rush Delivery | Contact us to discuss your deadline |
| Revision Period | Unlimited revisions within three weeks of draft delivery |
| Assigned Team | Senior consultant + technical analyst + financial modeler |
| Review Call Included | Yes, draft walkthrough call included in all engagements |
| Languages | English (French available on request) |
| Geographic Coverage | Canada-wide; international projects considered on inquiry |
FAQs
How much does a feasibility study cost?
Feasibility study costs vary based on the scope and complexity of the project. A straightforward app or SaaS product assessment differs significantly in depth from a multi-market business expansion study. We provide a fixed-price quote after a free discovery call, so you know the full cost before committing. Contact us at info@designography.ca to discuss your project.
What is the difference between technical and financial feasibility?
Technical feasibility answers whether the product can be built: is the technology achievable, within budget and timeline, with the resources available? Financial feasibility answers whether the business can sustain itself: do projected revenues cover costs, and when does the venture become profitable? Designo Graphy delivers both as part of an integrated report.
How long does a feasibility study take?
Most projects are completed within 14 to 21 business days from the date we receive your completed intake information. Rush delivery is available for grant deadlines or investor timelines. Ask us about expedited turnaround when you book your consultation.
Can a feasibility study be used for grant applications?
Yes. Many Canadian government grant programs, including Alberta Digital Traction Grant, NRC IRAP, and federal digital adoption programs, require or strongly benefit from a formal feasibility study. As an ISED-approved and OCI-approved firm, Designo Graphy understands exactly what these programs require and structures reports accordingly.
Can the feasibility study lead directly into a development engagement?
Absolutely. One of the unique advantages of working with Designo Graphy is that we are a full-service digital agency. If the feasibility study confirms the project is viable, and you want to move forward, our team can transition directly into product strategy, UX design, and development without starting from scratch with a new firm.
What information do you need from me to get started?
We begin with a discovery call and then provide an intake questionnaire. You will be asked to share your project concept, target audience, intended use case, any existing documentation or wireframes, budget range, timeline, and intended audience for the report. The more context you can provide, the faster and more accurate our analysis will be.
